Social CRM is often discussed and often seen as complex. “The Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management” – published in 2010, offers a comprehensive and structured approach that helps understand the business processes that can benefit.
When we think of innovation involving the end user or customer, we think of it within the boundaries set by organizations, which often structure a limited dialogue with the customer or user-base.
Open Innovation, participatory Innovation, ... wunderbare Schlagworte und theoretisch wissen wir alle, warum es gut ist oder gut sein soll. Aber eigene Firmen- oder Produktziele und Visionen müssen dabei oft notgedrungen auf der Strecke bleiben. Nicht ganz einfach, wie folgender Artikel zeigt.
